{"id":1986,"date":"2021-12-14T14:26:00","date_gmt":"2021-12-14T13:26:00","guid":{"rendered":"https:\/\/www.odity.com\/?p=1986"},"modified":"2025-12-16T14:37:56","modified_gmt":"2025-12-16T13:37:56","slug":"comment-mettre-lecoute-client-au-coeur-de-sa-strategie-marketing","status":"publish","type":"post","link":"https:\/\/www.odity.com\/fr\/comment-mettre-lecoute-client-au-coeur-de-sa-strategie-marketing\/","title":{"rendered":"Comment mettre l&rsquo;\u00e9coute client au c\u0153ur de sa strat\u00e9gie marketing ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Et si votre communaut\u00e9 de consommateurs devenait le moteur de vos prises de d\u00e9cision en temps r\u00e9el ? Forts de plus de 10 ans d\u2019exp\u00e9rience, les Experts de la Relation Client du Groupe Odity vous donnent toutes les cl\u00e9s pour transformer vos Insights Clients en actions business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uni-m\u00e9dias, le Groupe m\u00e9dia expert des moments cl\u00e9s de la vie, est une filiale du Groupe Cr\u00e9dit Agricole.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il \u00e9dite aujourd\u2019hui 12 titres positionn\u00e9s autour de la sph\u00e8re familiale et du bien-vivre, parmi lesquels on retrouve Sant\u00e9 Magazine, Parents, Secrets d\u2019Histoire ou encore Maison Cr\u00e9ative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uni-m\u00e9dias a su mettre les&nbsp;Insights Consommateurs&nbsp;au c\u0153ur de ses&nbsp;strat\u00e9gies marketing&nbsp;et&nbsp;commerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, le Groupe fait confiance \u00e0 Odity&nbsp;pour la mise en place de ses communaut\u00e9s li\u00e9es \u00e0 ses marques depuis 2018.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2020, pas moins de 50 \u00e9tudes ont \u00e9t\u00e9 r\u00e9alis\u00e9es et plus de 8&nbsp;500 personnes ont \u00e9t\u00e9 interrog\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment Uni-m\u00e9dias met l\u2019\u00e9coute client au c\u0153ur de sa strat\u00e9gie marketing&nbsp;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le 14 d\u00e9cembre, Odity  partageait en ligne via un webinar le retour d\u2019exp\u00e9rience d\u2019Alessandro Cogerino, Directeur des \u00e9tudes, du marketing publicitaire et op\u00e9rations sp\u00e9ciales chez Uni-m\u00e9dias, qui nous a d\u00e9voil\u00e9 les b\u00e9n\u00e9fices d\u2019interroger r\u00e9guli\u00e8rement sa communaut\u00e9 de clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour revoir ces \u00e9changes, <a href=\"https:\/\/youtu.be\/J0H1C5j1_v4\" target=\"_blank\" rel=\"noreferrer noopener\">cliquez ici <\/a>pour acc\u00e9der au replay. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conf\u00e9rence anim\u00e9e par&nbsp;:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-claire-vandeweghe\">Claire Vandeweghe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Directrice de compte et sp\u00e9cialiste AreYouNet,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odity<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alessandro-cogerino\">Alessandro Cogerino<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Directeur des \u00e9tudes, du marketing publicitaire et op\u00e9rations sp\u00e9ciales,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uni-M\u00e9dias<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez le partage d\u2019exp\u00e9rience d\u2019Alessandro Cogerino, Directeur des \u00e9tudes, du marketing publicitaire et op\u00e9rations sp\u00e9ciales chez Uni-m\u00e9dias, qui nous d\u00e9voilera tout sur les b\u00e9n\u00e9fices d\u2019interroger r\u00e9guli\u00e8rement sa communaut\u00e9 de clients.<\/p>\n","protected":false},"author":1,"featured_media":3510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-client"],"acf":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/posts\/1986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/comments?post=1986"}],"version-history":[{"count":13,"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/posts\/1986\/revisions"}],"predecessor-version":[{"id":4296,"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/posts\/1986\/revisions\/4296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/media\/3510"}],"wp:attachment":[{"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/media?parent=1986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/categories?post=1986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.odity.com\/fr\/wp-json\/wp\/v2\/tags?post=1986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}