{"id":2454,"date":"2021-05-03T17:49:00","date_gmt":"2021-05-03T15:49:00","guid":{"rendered":"https:\/\/www.odity.com\/?p=2454"},"modified":"2025-02-21T09:58:58","modified_gmt":"2025-02-21T08:58:58","slug":"consumer-insight","status":"publish","type":"post","link":"https:\/\/www.odity.com\/en\/consumer-insight\/","title":{"rendered":"Consumer insight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test your offers and measure satisfaction \/ dissatisfaction at each step along your journey to improve and enrich the customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your needs, Odity can assist you in the production of multichannel and multilingual surveys, all the way to the visual restitution of qualitative analyses and statistics.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-feedback-management-measuring-satisfaction\"><strong><u>FEEDBACK MANAGEMENT \u2013 MEASURING SATISFACTION<\/u><\/strong><strong><u><\/u><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-net-promoter-score-nps\">Net Promoter Score (NPS)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This simple yet powerful tool measures customer satisfaction with just one question.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-satisfaction-measurement\">Satisfaction measurement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s following a point of contact with the brand (on-the-spot measurement) or at a critical moment in the customer journey or lifecycle, Odity has developed know-how in the production and analysis of post-contact satisfaction (welcome call, post-intervention, post-complaints, CSI, etc.).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analytics\">Analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Odity carries out surveys (phone surveys, ergonomic web questionnaires, etc.) and can also assist you in the synthesis and quantitative analysis of your surveys.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-studies\"><strong><u>MARKETING STUDIES<\/u><\/strong><strong><u><\/u><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-studies-customer-and-prospect-expectations\">Studies \/ customer and prospect expectations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Odity provides expertise in customer relations, in the production of surveys and in quantitative and qualitative analysis that helps you better understand the expectations of your customers and prospects, both before and after you launch your offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-study-of-image-and-reputation\">Study of image and reputation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Listening to your customers also means listening to how they perceive your brand. Odity brings you its customer relationship know-how in survey production and qualitative analysis to better understand how your brand is perceived so that you can fine-tune your brand\/relationship strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-benchmark\">Benchmark<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Odity brings you its know-how in collecting, analyzing and restituting quantitative and qualitative data, enabling you to better understand your market, both before and after your product launches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-measurement-of-campaign-performance\">Measurement of campaign performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Odity is your end-to-end service provider for carrying out and measuring the performance of your marketing campaigns: design of emailing contents (email and landing page), database qualification, execution of post-emailing calls and measurement of impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offer-test\">Offer test<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Odity brings know-how in customer relationss, in the production of surveys and in quantitative and qualitative analysis in the test phase of your offers.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leads-and-mystery-shopping\"><strong><u>LEADS AND MYSTERY SHOPPING<\/u><\/strong><strong><u><\/u><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you need to directly measure the quality of service delivered over your network? Leads and mystery shopping provide a full measure of quality delivered, overall and at each point of sale: processing time \/ callback time, message quality, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Test your offers and measure satisfaction \/ dissatisfaction at each step along your journey to improve and enrich the customer experience.<\/p>\n","protected":false},"author":1,"featured_media":3469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-group"],"acf":[],"gutentor_comment":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer insight - Odity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odity.com\/en\/consumer-insight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer insight - 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