{"id":2144,"date":"2021-12-14T17:52:00","date_gmt":"2021-12-14T16:52:00","guid":{"rendered":"https:\/\/www.odity.com\/?p=2144"},"modified":"2026-05-20T08:44:55","modified_gmt":"2026-05-20T06:44:55","slug":"how-can-you-put-listening-to-customers-at-the-heart-of-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.odity.com\/en\/how-can-you-put-listening-to-customers-at-the-heart-of-your-marketing-strategy\/","title":{"rendered":"How can you put listening to customers at the heart of your marketing strategy?"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What if your consumer community became the driver of your real-time decision-making? With over 10 years of experience, the customer relations experts from Odity Group can give you the keys to transforming your customer insights into business actions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uni-M\u00e9dias, the media group with expertise on life\u2019s key moments, is a subsidiary of Cr\u00e9dit Agricole Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It currently publishes 12 titles on the family sphere and good living, including <em>Sant\u00e9 Magazine<\/em>, <em>Parents<\/em>, <em>Secrets d\u2019Histoire<\/em> and <em>Maison Cr\u00e9ative<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uni-M\u00e9dias has put consumer insights at the heart of its marketing and sales strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Group has entrusted Odity with the establishment of its brand communities since 2018.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2020, no less than 50 studies were carried out and over 8,500 people were questioned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does Uni-M\u00e9dias put listening to the customer at the heart of its marketing strategy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On December 14th, Odity shared  the feedback of Alessandro Cogerino, Director of Studies, Advertising and Special Operations at Uni-M\u00e9dias, who revealed the benefits of regularly questioning his customer community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To replay these exchanges and<strong><a href=\"https:\/\/webikeo.fr\/landing\/comment-mettre-l-ecoute-client-au-coeur-de-sa-strategie-grace-a-sa-communaute-d-internautes-2\/6102?campaign=Emailing&amp;utm_source=sendinblue&amp;utm_campaign=AYN_-__Inscription_Webinar_Webikeo_ODiTY_x_Uni-mdia&amp;utm_medium=email\"> <\/a><a href=\"https:\/\/youtu.be\/J0H1C5j1_v4\">watch the replay, click here<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conference led by :<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Claire Vandeweghe<\/strong><br>Account Director and AreYouNet specialist, <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odity<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alessandro Cogerino<\/strong><br>Director of research, advertising marketing and special operations,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uni-M\u00e9dias<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the experience of Alessandro Cogerino, Director of Research, Advertising Marketing and Special Operations at Uni-m\u00e9dias, who will tell us all about the benefits of regularly questioning its customer community.<\/p>\n","protected":false},"author":1,"featured_media":3509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-case"],"acf":[],"gutentor_comment":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can you put listening to customers at the heart of your marketing strategy? 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