{"version":"1.0","provider_name":"Odity","provider_url":"https:\/\/www.odity.com\/en\/","author_name":"C\u00e9cile Deruffe","author_url":"https:\/\/www.odity.com\/en\/author\/cderuffe\/","title":"\"Order on Behalf\" Model: From Conversation to Conversion","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6sUHVV87bO\"><a href=\"https:\/\/www.odity.com\/en\/order-on-behalf-model-from-conversation-to-conversion\/\">&#8220;Order on Behalf&#8221; Model: From Conversation to Conversion<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.odity.com\/en\/order-on-behalf-model-from-conversation-to-conversion\/embed\/#?secret=6sUHVV87bO\" width=\"600\" height=\"338\" title=\"&#8220;&#8220;Order on Behalf&#8221; Model: From Conversation to Conversion&#8221; &#8212; Odity\" data-secret=\"6sUHVV87bO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.odity.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.odity.com\/wp-content\/uploads\/2026\/07\/Order-On-Behalf-Cover.jpg","thumbnail_width":1920,"thumbnail_height":1080,"description":"Customers interactions are moments of service, care, and resolution. In specific contexts, they naturally evolve to reflect an underlying intent to acquire. Order on Behalf is the discreet extension of this continuity. It allows Brand Ambassadors to accompany Customers through to completion when appropriate, without interrupting the service experience. At Odity, Brand Ambassadors identify these [&hellip;]"}