How can you put listening to customers at the heart of your marketing strategy? - Odity
Client case
14 Dec 2021

How can you put listening to customers at the heart of your marketing strategy?

What if your consumer community became the driver of your real-time decision-making? With over 10 years of experience, the customer relations experts from Odity Group can give you the keys to transforming your customer insights into business actions. 

Uni-Médias, the media group with expertise on life’s key moments, is a subsidiary of Crédit Agricole Group.

It currently publishes 12 titles on the family sphere and good living, including Santé Magazine, Parents, Secrets d’Histoire and Maison Créative.

Uni-Médias has put consumer insights at the heart of its marketing and sales strategies.

The Group has entrusted Odity with the establishment of its brand communities since 2018.

In 2020, no less than 50 studies were carried out and over 8,500 people were questioned.

How does Uni-Médias put listening to the customer at the heart of its marketing strategy?

On December 14th, Odity shared the feedback of Alessandro Cogerino, Director of Studies, Advertising and Special Operations at Uni-Médias, who revealed the benefits of regularly questioning his customer community.

To replay these exchanges and watch the replay, click here

Conference led by :

Claire Vandeweghe
Account Director and AreYouNet specialist,

Odity

Alessandro Cogerino
Director of research, advertising marketing and special operations,

Uni-Médias

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