Consumer insight

Test your offers and measure satisfaction / dissatisfaction at each step along your journey to improve and enrich the customer experience.

Depending on your needs, Odity can assist you in the production of multichannel and multilingual surveys, all the way to the visual restitution of qualitative analyses and statistics.

FEEDBACK MANAGEMENT – MEASURING SATISFACTION

Net Promoter Score (NPS)

This simple yet powerful tool measures customer satisfaction with just one question.

Satisfaction measurement

Whether it’s following a point of contact with the brand (on-the-spot measurement) or at a critical moment in the customer journey or lifecycle, Odity has developed know-how in the production and analysis of post-contact satisfaction (welcome call, post-intervention, post-complaints, CSI, etc.).

Analytics

Odity carries out surveys (phone surveys, ergonomic web questionnaires, etc.) and can also assist you in the synthesis and quantitative analysis of your surveys.

MARKETING STUDIES

Studies / customer and prospect expectations

Odity provides expertise in customer relations, in the production of surveys and in quantitative and qualitative analysis that helps you better understand the expectations of your customers and prospects, both before and after you launch your offer.

Study of image and reputation

Listening to your customers also means listening to how they perceive your brand. Odity brings you its customer relationship know-how in survey production and qualitative analysis to better understand how your brand is perceived so that you can fine-tune your brand/relationship strategy.

Benchmark

Odity brings you its know-how in collecting, analyzing and restituting quantitative and qualitative data, enabling you to better understand your market, both before and after your product launches.

Measurement of campaign performance

Odity is your end-to-end service provider for carrying out and measuring the performance of your marketing campaigns: design of emailing contents (email and landing page), database qualification, execution of post-emailing calls and measurement of impact.

Offer test

Odity brings know-how in customer relationss, in the production of surveys and in quantitative and qualitative analysis in the test phase of your offers.

LEADS AND MYSTERY SHOPPING

Do you need to directly measure the quality of service delivered over your network? Leads and mystery shopping provide a full measure of quality delivered, overall and at each point of sale: processing time / callback time, message quality, etc.